Design Mail is full of fantastic features that provide you with all of the tools you need to send and track powerful email campaigns that will engage your audience. Design Mail is a service brought to you by Design Culture a full service design agency. Read about some of the key features below to find out what Design Mail offers.
We want to fully understand your email marketing needs and the best way for us to do this is to have a chat with you about your business and marketing objectives. We can then advise you on the best solutions to achieve these objectives and talk you though all of the great features that you can benefit from by using Design Mail.
We can also advise on how to integrate some of these features with your website and SEO tracking activity.
Once we have identified the kind of templates you need we can discuss your design brief in more detail. We will then create draft designs based on your brief and present you with some options for your feedback. We will work with you to make sure your templates are just as you want them.
Once the design is signed off we will build your editable HTML email template.
More and more people now view marketing emails on mobile devices be that mobile phones or tablets. We can design your template to be responsive which means that the content will reflow and resize to suit the device being used.
There are lots of clever things we can do to make sure your reader has the best experience when viewing your campaign. We can also make sure that it is easy for readers to share your message via popular social media platforms.
Once we’ve built your template you will be ready to send your first campaign. You will use this easy content editor to populate your template with your images and text. The editor allows you to add links within your copy to any URL or email address, style text to be bold or italic and add numbered or bulleted lists. You can also attribute clickable links to images, and add quick links to share via social media. If you’d like to personalise your emails to use recipients first or last name you can do that too!
The changes you make are immediately visible within your draft email so you can see how it will look when sent. Just click ‘save changes’ once you have finished editing a particular section of your template.
The system will guide you through all of the stages to create your campaign so that it is ready to send. The process is intuitive but prompts to help you at each step are also present.
You will be ready to send your first email in no time at all. If you do get stuck at any point and are on a monthly payment plan we are always here to help through telephone support.
Design Mail allows you to send two versions of your campaign to a small number of your subscribers to see which one gets the most response. The system will then send the most popular campaign to the rest of your subscribers. Test out different subject titles, headlines and content to see what works best.
You can also use Design Mail to send autoresponder emails and drip campaigns. Set up templates for any date based activity, for example send a confirmation email to a new subscriber, or send an email to wish a subscriber happy birthday!
When you send out an email campaign, Design Mail will automatically archive a copy of it – so you’ll always have an up-to-date history of what you’ve sent.
Design Mail will save draft versions of your campaign as you create it, meaning there’s no need to worry about losing any of your work.
Once your template is populated and you’re happy with all the content, you can simply click a button to create a text only version. A text only version ensures your message will get through to all recipients, even those who have display HTML emails turned off by default in their email clients.
It’s possible that your email content might trigger spam filters and not be read. We’ll pass your email through real spam filters and firewalls and tell you which ones it passes, and which it fails.
Schedule your campaign to send at any date/time and in any time zone. Once you’ve defined your recipients, take full control over when your subscribers will receive your campaigns. Choose whether to send immediately or schedule delivery for a future date or time, in any time zone.
See who opens your campaign, when they opened it and how many times. You can even see if they’ve forwarded it to their friends or ‘liked’ your email on facebook.
See at a glance which email addresses bounced back and which users unsubscribed.
If you have a Google Analytics account linked to your website, you can track incoming traffic from campaigns sent with Design Mail. Making it easy to see what site activity, sales, conversions and ROI your campaign has generated.
See what email clients your audience is using. If you know what the majority of your audience use, you can tailor functionality and design to them to make sure your campaigns always look the best.
Get to know your subscribers better. With Worldview you can see on a map where in the world your campaign has been opened.
It’s a simple click to embed a ‘like’ or ‘tweet’ button in your email. You can then see who shares it, who said what about it to their friends.
You can also access the reports from mobile devices, making it easy to stay on top of your campaign when you’re on the go.
Handy if you need to share data with colleagues for discussion, or want to store this information offline for any reason.
It’s possible your content may be triggering spam filters and so not getting through. Design Mail can tell you which filters your campaign will pass and which ones it fails, so adjustments can be made if necessary.
It’s easy to embed a ‘like’ or ‘tweet’ button in the content of your email using the editor or we can add these as a permanent feature of your template. We can also install a subscribe app onto your facebook page, so your existing facebook audience can sign up to your email campaigns. And Worldview allows you to see where in the world your recipients are when they access your email.
Your recipients can be your best advocates. With easy to add forwarding, you can encourage them to spread the word and Design Mail’s reporting will track the results for you. This is a much better way for subscribers to share your emails with others rather than using the forward feature within their own email client as the design and layout of your email will be maintained.
Design Mail offers many powerful features to manage, track and analyse your subscribers. Design Mail also offers a number of ways to make it easy for people to join your mailing lists and manage there own subscription preferences.
Adding subscribers to Design Mail is easy, simply drag and drop your list of contacts onto the app when prompted. We automatically scan for duplicate email addresses.
Add a subscribe form to your Facebook page so your Facebook audience can quickly subscribe to your mailing list.
Add a button and some simply HTML code to your website to automatically add subscribers to your subscriber list straight from your website.
There are some rules to follow to avoid using Design Mail to send unsolicited emails which could damage your companies reputation. We can talk you through this easy process.
If you need to send highly targeted campaigns you can use our tools to segment your subscriber lists by your own criteria.
Organise your lists in the way that suits your business. You can have as many subscriber lists as you need. We’ll manage unsubscribes, bounces and spam complaints for you.
If you need to keep track of new subscribers we can email you a notification each time someone signs up to your list. You can customise what info you receive and when.
Design Mail allows you to integrate Design Mail with other business systems such as Salesforce, WordPress, Joomla and many more.
Design Mail accounts use the Design Mail domain name as standard – if you’d like to use a custom domain name such as your own business domain we can set this up for you.
If your contact list contains personalised information about your subscribers such as their first and last names you can use this data to personalise your email messages.
The system handles suppression lists for you so you’ll never send emails to anyone who has unsubscribed, bounced or marked your emails as Spam.